Effects of Esthetic Salon's Internal Marketing Factors on Employees’ Organizational Commitment and Customer-Orientation -Targeting Be-chae Group-

The Internal Marketing and the Commitment of the Employees When Managing the Customer-Oriented Business

In the empirical part of the study the main questions are: What are the opinions of managers about the commitment of the employees, and what are their opinions of their own management using concepts of internal marketing? Are they marketing oriented, customer relationship managers? Thinking of employees the main questions are: What are the contents of their commitment? What are the opinions of ...

Customer orientation of service employees Its impact on customer satisfaction, commitment, and retention

With the performance of service personnel often constituting a major element of a service per se, the customer orientation of service personnel is often regarded as a main determinant of service firms’ success. Drawing on a deductively derived four-dimensional conceptualization of the customer orientation of service personnel, consisting of employees’ technical skills, social skills, motivation...

The effect of a market orientation and employee learning orientation on organizational commitment Marketing Master's thesis

Learning organization, internal marketing, and organizational commitment in hospitals

Background: This study provides empirical evidence of the relationships among learning organization, internal marketing, and organizational commitment. Internal marketing assists hospital administrators in improving the quality of service provided by nursing staff to their patients and allows hospitals to build a learning culture and enhance the organizational commitment of its nursing staff. M...

Learning organizations, internal marketing, and organizational commitment in hospitals

BACKGROUND Knowledge capital is becoming more important to healthcare establishments, especially for hospitals that are facing changing societal and industrial patterns. Hospital staff must engage in a process of continual learning to improve their healthcare skills and provide a superior service to their patients. Internal marketing helps hospital administrators to improve the quality of servi...